What is a single event occurrence?
A single event occurrence refers to:
A single occurrence of a recurring event
A one-time event behaves much like a single occurrence of a recurring event.
Performance metrics at this level show how that specific event performed.
Learn more:
Where do I view performance?
You can view performance metrics from the event details side panel.
These metrics apply only to that specific event or occurrence.
What performance data is included?
Performance is divided into two sections:
Financial performance
Engagement performance
Financial performance
Revenue
Displays the total revenue collected for the event.
Only includes approved bookings with successful payment
Refunded payments are not included
Engagement performance
Impressions
The number of times the event was shown to residents.
Clicks
The number of times residents opened or tapped on the event.
Click-through rate
The percentage of residents who clicked on the event after seeing it.
Booking conversion rate
The percentage of residents who booked (or showed interest) after clicking on the event.
Total attendees
The total number of people attending the event.
Based on approved bookings
Includes guests
Average attendees per booking
The average number of people included in each booking.
Not applicable if the event does not require bookings
Attendance rate
The percentage of capacity filled for the event.
Cancellation rate
The percentage of bookings that were cancelled.
How to use these metrics
These metrics help you understand how a specific event performed.
Look for:
High impressions + low clicks → event may not be appealing
High clicks + low bookings → friction in booking or pricing
High bookings + high attendance → strong event
High cancellations → possible scheduling or expectation issues
Learn more:
Important notes
Metrics apply only to this event or occurrence
Some metrics are only available when bookings are enabled
Engagement metrics include both views and interactions across the app