What is a recurring event series?
A recurring event series is managed through a parent event, which groups all occurrences of that event together.
Performance metrics at this level show how the event is performing over time, across all past and upcoming occurrences.
Learn more:
Where do I view performance?
You can view performance metrics from the parent event side panel.
These metrics summarize performance across the entire series.
What performance data is included?
Performance is broken into two sections:
Financial performance
Engagement performance
Financial performance
These metrics show how much revenue your event series is generating.
Only approved bookings with successful payment are included.
Revenue this year
Total revenue from all past occurrences in the current calendar year (up to today).
Revenue this month
Total revenue from events occurring in the current month.
Revenue last month
Total revenue from events that occurred in the previous month.
Revenue next month
Projected revenue from upcoming events scheduled next month.
Average monthly revenue
Average revenue earned per month across all past occurrences.
Average revenue per event
Average revenue generated per occurrence in the series.
Engagement performance
These metrics show how residents are interacting with your event.
Average impressions per event
The average number of times each occurrence was seen by residents.
Average clicks per event
The average number of times residents tapped or opened the event.
Average click-through rate
How often residents clicked on the event after seeing it.
Average booking conversion rate
How often residents booked (or showed interest) after clicking on the event.
Average attendees per event
The average number of people attending each occurrence.
Average repeat attendees per event
The average number of attendees who have attended previous occurrences in the series.
Average new attendees per event
The average number of first-time attendees for each occurrence.
Average attendance rate
The percentage of capacity filled across events.
Average cancellation rate
The percentage of bookings that were cancelled.
How to use these metrics
These metrics help you evaluate whether your event is successful and improving over time.
Look for trends like:
Increasing revenue → strong financial performance
Increasing attendance → growing interest
High repeat attendees → strong engagement
Low conversion rate → event may not be appealing or easy to book
High cancellations → possible scheduling or pricing issues
Important notes
Metrics are based on past occurrences only, unless otherwise stated (e.g. next month revenue)
Averages are calculated across all past events in the series
Future events are not included in most performance calculations